My new book The Fox Advantage is not about AI prompts. It’s a playbook for collapsing complexity - so your team can move faster, think sharper, and stay valuable while the ground shifts beneath you.

This is for marketing leaders navigating flattened roles, shrinking timelines, and rising pressure. The only real advantage now?

Clarity - and speed.

That’s what this book is built to deliver. Not futurist fluff. Not tools-for-the-sake-of-tools. Just short, blunt chapters designed to simplify strategy, cut through noise, and build systems that stick.

What you’ll find as it unfolds:

- Strategic bets on how fast teams win - and where slow ones fall apart
- Mindset upgrades for marketers learning to think with AI, not just type at it
- Tools and workflows I’ve built - and what they changed in practice

I’m writing it on Substack

This will build on the key theme from my last book Run with Foxes. But this time, I’m writing it on Substack first - one chapter at a time. And I will publish chapters in Claude too, so you can read it, challenge it, or remix what’s useful.