The Fox Advantage
The Fox Advantage is the book I’m writing now. It’s about reducing friction in how marketing teams work - fewer handoffs, faster decisions, and better judgment. With AI clearly as a major driver of this.
I’m publishing it chapter by chapter on Substack, based on what I’ve seen work (and not work) inside large teams.
Run with Foxes
I wrote Run with Foxes to help marketers make better decisions. It’s a collection of lessons from the mistakes I made over the years - and what I learned from them. It’s not a how-to guide, just a practical book for people trying to do good work in real teams, under real pressure.