Build an unfair advantage in marketing
Twenty years in brand. Head of brand at O2 Ireland, then CMO at the National Lottery. Head of brand at Indeed and Miro, both global roles. Ireland's Marketer of the Year in 2022.
Trained by Peter Field, one half of Binet and Field. That obsession with effectiveness runs through everything here.
Run with Foxes is the consultancy. We work with teams to bring twenty years of brand thinking together with AI, so they get faster without losing quality.
A robot called Jo
Under the hood of Jo, my AI Growth Manager.
The future marketer is a Swiss Army knife
Your role is not a fixed identity.
How I build an AI writer
I’ve now built this system for several different brands.
Think in bets
In a world where we now get fast, easy and confident answers.
Distinctive Brand Assets in an AI world
Building a system that makes quality ads consistently, easily.
How I created this cinematic brand video with Claude Code
No Photoshop, no After Effects, no video editing software. Just a terminal window
Where can AI be built into marketing?
Below are the places we most often build AI into marketing work. A marketing team of two or three, with the right systems, can do work that used to need a department.
