Research Agents
We build research agents for marketing and sales, working every day, so you're not the bottleneck.
Almost all marketing involves research of some sort. Researching products, propositions, the competition, the market. It is a fundamental part of the job. Sometimes that research is deep, a proper piece of work on one question. Sometimes it is ongoing, where we need to keep an eye on what is happening all the time. And sometimes it is triggered by something happening, like a meeting going into the diary.
Hi Paul,
Here's today's research. Five companies, all filed to the CRM. The one to look at first is Kite Insurance.
They've been hiring a performance marketing manager since May and the role is still open. Renewal price rises were in the news last week and their own site says nothing about it. The person to ask is Órla Kavanagh, Head of Marketing, confirmed in a press release in June.
- Two of her team registered for the course in August, so there is a warm way in.
- “Kite insurance renewal” gets 2,400 searches a month and they rank fourth. “Car insurance quote” gets 33,100 and they are not in the top 20.
- Three ads live, all the same offer since March.
The other four are on their cards, every fact with its source beside it. I've handed all five to the Growth Agent.
We build a team of research agents that find that information for you on their own, every day. They work as a team, and you are not the bottleneck in it. They can research competitors. They can research prices. They can watch the things that change on a regular basis and tell you when they do.
Whatever they find goes somewhere you already work. Into a Google Sheet, into a file you read in the morning, or straight to another agent who takes it on from there. You don't go looking for the research. It is there when you sit down.
We can set up a research agent to research a prospect in advance, so that a salesperson walks into the meeting with good knowledge of the company and the person, and a few insights they would not have had time to find themselves.
How we structure your research agents depends on your goals. Deep research on a few questions, a standing watch on many, research that fires when something happens, or all three.
A big part of this is that it is an opportunity to get work done that you probably weren't able to get done before.