RUN WITH FOXES was started by Paul Dervan. Paul’s speciality is marketing effectiveness. He consults with businesses on how to restructure their marketing cultures to set themselves up for growth. His new book, on marketing decision-making and effectiveness, is due to be published in 2019.
Previously, Paul was with Indeed, the world’s largest and fastest growing job site, with over 200 million visitors every month. There he was tasked with building the brand in multiple markets, managing a global brand team of 80 people, and responsible for investment of hundreds of millions of advertising dollars. He also started a marketing campaign Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia and Asia.
Before that, Paul was with PokerStars, the world’s largest online poker brand, as Creative Director for their Full Tilt brand. He was responsible for repositioning and relaunching the brand as part of their brand portfolio, targeting new mobile audiences.
Prior to this Paul worked for Telefonica, in various roles. He was Brand Director in their Digital Unit in London focusing on launching youth brands in Ireland and Latin America. He was Head of Brand for O2 in Ireland during the brand’s most successful period, becoming market leader of postpaid segments, with 35% market share.